Law Firm Public Relations
AIJ Communications, a sophisticated boutique law firm PR agency, provides high-level media relations and public relations services to firms throughout the country.
Firms seeking to promote their cases, their victories or their attorneys can contract with AIJ Communications PR team to “get the word out.” We offer three packages to help firms get proper attention.
AIJ’s PR team has placed articles in the LA Times, NY Times, NY Post, LA Daily News, Cleveland Plain Dealer, SF Chronicle, Dallas News, Miami Herald, Daily Journal, Law360, The Recorder, The American Lawyer, National Law Journal, New York Law Journal, Las Vegas Review-Journal, NBC Digital News, Yahoo! News and much more.
Contact AIJ Communications today to learn more.
As legal public relations experts our team is uniquely qualified to help your firm get the attention it deserves, whether your practice is:
- Personal injury
- Insurance bad faith
- Divorce and family law
- Intellectual Property
- Commercial litigation
- Mergers & acquisitions
- Corporate law
- Medical malpractice
- Bankruptcy
- Or any other area
Ultimate PR Package
This monthly program offers the following:
- 1 press release per month (400 words) on the topic of the firm’s choosing
- Publication of the press release on a leading newswire
- 1 authored article ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
- Placement of article
Total Cost – $1,500/mo. (minimum 3-month contract)
Platinum PR Package
This monthly program offers the following:
- 2 press releases per month (400 words a piece) on the topic of the firm’s choosing
- Publication of the press releases on a leading newswire
- 2 authored articles ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
- Placement of articles
Total Cost – $2,000/mo. (minimum 3-month contract)
Diamond PR Package
This monthly program offers the following:
- 3 press releases per month(400 words a piece) on the topic of the firm’s choosing
- Publication of the press releases on a leading newswire
- 3 authored articles ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
- Placement of articles
Total Cost – $2,500/mo. (minimum 3-month contract)
Why Legal Public Relations?
AIJ Communications client Mark Peacock at a November, 2022 press conference in Los Angeles.
In a legal market continually crowded by billboard lawyers that throw heavy dollars into advertising campaigns, it can be difficult for quality law firms that actually get results to cut through the noise.
A quality legal PR campaign can help an attorney attract positive attention and help identify both the attorney and his/her firm as a cut above. Third-party recognition is still the most trusted form of promotion.
PPC campaigns and social media marketing can cost a minimum of $10,000 with no guarantee of results. Plus, plaque and badge companies masquerading as legal marketing agencies bombard attorneys with dozens of emails about “Top Attorney” rankings that lead nowhere.
The Internet is changing, and legal consumers are often completely lost when it comes to how to pick the right attorney. Unlike consumer brands, attorneys are often handcuffed by state bar rules and potential ethical violations.
For attorneys and law firms either unable or unwilling to spend $200,000 per month on billboards, TV ads, or PPC/social media campaigns – a targeted law firm PR program is hands down the best way form of promotion.
Public relations and media relations allows a firm to communicate news, success and victories through a third-party.
When picking an attorney, the average person wants to know the lawyer is reputable, hard-working and can get the desired result.
Whether it’s a car accident victim, someone about to file for bankruptcy or a person seeking a patent, a majority of people are helpless when it comes to know which attorney is right for them.
AIJ will work with your firm to craft well-written releases and articles and then find the best home for those pieces to get the right eyes on your firm.
Press releases and articles drive traffic to your website, get press attention, and live online for years.
If you and your firm are ready to take the next step in a sophisticated attorney PR program, contact AIJ Communications today.
Critical Tools & Strategies for an Effective PR Strategy
The tools we use to make sure a law firm has the best form of P.R includes:
- Writing and distributing press releases
- Writing pitches (less formal than press releases) about a firm and sending them directly to journalists and media outlets
- Creating and executing special events designed for public outreach and media relations
- Conduct market research on the firm or the firm’s messaging
- Expansion of business contacts via personal networking or attendance and sponsoring at events
- Copy writing and blogging for the web (internal or external sites)
- Crisis public relations strategies
- Social media promotions and responses to negative opinions online
At AIJ Communications we strive for success on a daily basis and we want to make sure that our clients are correctly represented and viewed as exemplary figures in their own industries. In recent years public relations has taken a life of its own through the advancement of technology. It is now more important than ever to always be ahead of the next wave of trends to make sure your law firm is correctly represented in the eyes of our fast paced world.
AIJ Communications dedicates itself in helping craft a unique, and dedicated message across all platforms for all kinds of audiences to ensure that a business’s image, exposure and appeal comes organically and viewed with trust from any potential client.