Law Firm Public Relations

Law Firm Public Relations

At AIJ Communications we implement a variety of techniques to make sure that your law firm is at the forefront of gaining organic reach that can attract a variety of clientele. Our focus on establishing a presence for attorneys include focus on social media, earned media, and an honest branding that will engage potential clients.

Our goal is to promote law firms and make them seem as successful, honest, important, exciting and relevant as possible. Our services in PR management include:

  • Anticipating, analyzing and interpreting public opinion in order to know changes and issues that might impact the operations and plans of an organization.
  • Advising management within the organization on policy decisions, plans of action, and communication, bearing in mind public ramifications and the organization’s social or civic responsibilities.
  • Continually researching, conducting, and evaluating programs of action and communication in order to achieve an informed public understanding necessary for achieving an organization’s goals. Programs may include marketing, financial management, community or government relations, and others.

Critical Tools & Strategies for an Effective PR Strategy

The tools we use to make sure a law firm has the best form of P.R includes:

  • Writing and distributing press releases
  • Writing pitches (less formal than press releases) about a firm and sending them directly to journalists and media outlets
  • Creating and executing special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Copy writing and blogging for the web (internal or external sites)
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online

At AIJ Communications we strive for success on a daily basis and we want to make sure that our clients are correctly represented and viewed as exemplary figures in their own industries. In recent years public relations has taken a life of its own through the advancement of  technology. It is now more important than ever to always be ahead of the next wave of trends to make sure your law firm is correctly represented in the eyes of our fast paced world.

AIJ Communications dedicates itself in helping craft a unique, and dedicated message across all platforms for all kinds of audiences to ensure that a business’s image, exposure and appeal comes organically and viewed with trust from any potential client.




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