Reputation Management for Attorneys
What is Online Reputation Management (ORM)?
Creating a positive public perception of a brand, law firm, or individual attorney is a multi-faceted concept that aims to create positive public perceptions of those entities. A reputation management strategy involves monitoring the law firm’s reputation, addressing any content or client feedback that could damage the brand, and preventing possible issues before they become problems.
How Online Reputation Management Works
ORM is all about monitoring and managing your law firm’s reputation across the web, ensuring that your business is properly represented and that potential clients are left with a great impression on who you are and what you do.
Why is Reputation Management Important?
According to a Local Consumer Review survey of 2017, 85% of consumers treat online reviews as personal recommendations and trust them as much as a tip from a friend. It is a great thing if your reviews are impeccable, but what happens if there were some bumps in the road and someone posted a well-grounded negative comment?
In the age of social media when news spreads like wildfire, it can be an absolute bombshell.
Many law firms have experienced negative backlash and some important factors to note are that negative reviews stay on the internet and are close to impossible to remove.