Arizona Law Firm Public Relations

AIJ Communications is a sophisticated boutique law firm PR agency that provides high-level media relations and public relations services to law firms in Phoenix, Tucson, Mesa and throughout Arizona.

Attorneys seeking to promote their cases, their victories or their individual lawyers can retain AIJ Communications PR team to “get the word out.” We offer three packages to help firms get proper attention.

Helping Lawyers With Legal PR

AIJ’s legal PR team has placed articles in the AZ Republic, AZCentral.com, Fox 10 Phoenix, LA Times, NY Times, NY Post, LA Daily News, Cleveland Plain Dealer, SF Chronicle, Dallas News, Miami Herald, Daily Journal, Law360, The Recorder, The American Lawyer, National Law Journal, New York Law Journal, Las Vegas Review-Journal, NBC Digital News, Yahoo! News and much more.

Contact AIJ Communications today to learn more.

As legal public relations experts our team is uniquely qualified to help your firm get the attention it deserves, whether your practice is:

• Personal injury
• Insurance bad faith
• Divorce and family law
• Intellectual Property
• Commercial litigation
• Mergers & acquisitions
• Corporate law
• Medical malpractice
• Bankruptcy
• Or any other practice area

Ultimate PR Package

This monthly program offers the following:

• 1 press release per month (400 words) on the topic of the firm’s choosing
• Publication of the press release on a leading newswire
• 1 authored article ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
• Placement of article

Total Cost – $1,500/mo. (minimum 3-month contract)

Platinum PR Package

This monthly program offers the following:

• 2 press releases per month (400 words a piece) on the topic of the firm’s choosing
• Publication of the press releases on a leading newswire
• 2 authored articles ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
• Placement of articles

Total Cost – $2,000/mo. (minimum 3-month contract)

Diamond PR Package

This monthly program offers the following:

• 3 press releases per month(400 words a piece) on the topic of the firm’s choosing
• Publication of the press releases on a leading newswire
• 3 authored articles ghost-written by AIJ Communications for placement in a legal publication or leading legal blog
• Placement of articles

Total Cost – $2,500/mo. (minimum 3-month contract)

Why Legal Public Relations?

Arizona is a legal market that’s constantly inundated with billboard lawyers pouring seemingly endless funds into advertising campaigns. It can be challenging for high-quality law firms that genuinely deliver results to stand out amidst the noise.

An effective legal PR strategy can assist an attorney in attracting positive attention and positioning both themselves and their firm as a cut above the rest. Third-party recognition remains the most trusted form of promotion.

PPC campaigns and social media marketing often come with a minimum price tag of $10,000, with no guarantee of yielding results. Moreover, there’s an onslaught of plaque and badge companies posing as legal marketing agencies bombarding attorneys with numerous emails offering “Top Attorney” rankings that ultimately lead nowhere.

The landscape of the internet is evolving, leaving legal consumers bewildered when it comes to selecting the right attorney. Unlike consumer brands, attorneys are often constrained by state bar regulations and the potential for ethical breaches.

For Phoenix attorneys and law firms who can’t or choose not to invest $200,000 per month in billboards, TV ads, or PPC/social media campaigns, a focused law firm PR program unquestionably emerges as the most effective mode of promotion.

Public relations and media relations enable a firm to convey its news, achievements, and triumphs through a third-party lens.

When individuals are seeking legal representation, they typically seek assurance that the attorney is reputable, hardworking, and capable of delivering the desired outcomes.

Whether it involves a victim of a car accident, someone on the verge of filing for bankruptcy, or an individual in search of patent assistance, the majority of people find themselves adrift in the maze of choosing the right attorney.

AIJ will collaborate with your firm to craft well-crafted press releases and articles, strategically placing them where they’ll garner the attention of the right audience.

Press releases and articles not only drive traffic to your website but also attract media attention and remain accessible online for years.

If you and your firm are prepared to embark on the next phase of a sophisticated attorney PR program, we encourage you to reach out to AIJ Communications today.

Critical Tools & Strategies for an Effective PR Strategy

AIJ uses a number of tools at our disposal to make sure law firms have the best form of PR:

• Writing and distributing press releases
• Writing pitches (less formal than press releases) about a firm and sending them directly to journalists and media outlets
• Creating and executing special events designed for public outreach and media relations
• Conduct market research on the firm or the firm’s messaging
• Expansion of business contacts via personal networking or attendance and sponsoring at events
• Copy writing and blogging for the web (internal or external sites)
• Crisis public relations strategies
• Social media promotions and responses to negative opinions online

At AIJ Communications, our daily pursuit is excellence, and we are committed to ensuring that our clients are portrayed accurately as leaders in their respective industries. In recent years, the realm of public relations has evolved significantly with the advancement of technology. Now, more than ever, staying ahead of emerging trends is crucial to ensuring that your law firm is perceived accurately in our fast-paced world.

AIJ Communications is dedicated to the art of crafting a distinctive and unwavering message across all platforms, catering to diverse audiences. Our goal is to ensure that a business’s image, visibility, and allure develop naturally and are regarded with trust by potential clients.